Daniel Jones is a remarkable individual who wears many hats. As the Co-Founder of Turtle Concepts, he has played a pivotal role in shaping the company's success and innovative ventures. With a background in health and fitness, Daniel understands the importance of leading a balanced and active lifestyle. As an active outdoorsman, Daniel jumps at any opportunity to connect with mother nature and honouring his Indigenous roots.
As Dave’s younger brother also, hailing from the Garden River First Nation, Daniel takes immense pride in his Ojibwe heritage. As a proud 2-spirited man, Daniel uses his platform through Turtle Concepts to inspire others to embrace their individuality and overcome challenges while moving forward in a positive uplifting manner.
Confidence has played a vital role in all aspects of Daniel’s life, he speaks to how “never feeling less” and choosing not to carry the burden of intergenerational shame and trauma can greatly shape how one’s life turns out. Daniel believes with great intention a plan and action, anything is possible.
Beyond his professional endeavors, Daniel is an extreme Shania Twain fan. His admiration for the iconic singer knows no bounds, and he embraces every opportunity to showcase his love for her music. In fact, he has even appeared on the American CBS TV Network as the only Canadian and Indigenous contestant featured on the show SUPERFAN, featuring Shania Twain among many other on and offstage interactions with the superstar.
Daniel's talents extend beyond the business and entertainment world. He also has a career as a runway model, gracing the catwalk with his unique style, his infectious energy and captivating presence. In addition to working the runway he is also a proud graduate from George Brown College – Fashion Techniques and Design program as a fashion designer. Daniel continues to leave a lasting impression wherever he goes.